Viewer Experience: What should I do next to stand out as an OTT service

In this on-demand Q&A session we covered the most critical factors every OTT service needs to stand out in today's highly saturated streaming market.

The most common saying (and strategy) in video streaming is “Content is king”, but that’s rarely enough to stand out in today’s landscape. As every streaming service is investing heavily in content, having the best catalog is no longer enough to capture and retain your audience’s attention, especially if they can’t unlock the content’s full potential.

To set you apart from the competition you need to bring all the quality-based features to your audience. This includes things like high-dynamic-range (HDR), multichannel audio, better compression, broad device support, and cohesive viewer experiences with enhanced interactive features.